esp. Marketing

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Online Marketing, Sales & Distribution, Digital Business

Annotation

Developing marketing strategies and evaluating their success, researching consumer behaviour or setting and monitoring the prices of products: these and many other exciting tasks await you in marketing. With a degree programme with vocational and academic elements in Marketing Management, you prepare specifically for this field of activity. Your curriculum includes topics such as market research, communication and brand policy as well as digital business models. In addition, you will deal with the current trends in marketing. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner.

In the degree programme with vocational and academic elements at the IU, you will study in one of the following two study models. In the degree programme with vocational and academic elements, lectures take place on two days per week on campus – occasionally also online via live video conference. Students then reinforce what they have learned using the learning materials. The "myStudium" degree programme with vocational and academic elements combines flexible self-study with digital learning formats. You will acquire the theory independently via myCampus – supported by innovative learning materials and Syntea, your personal AI learning assistant. Optionally, you can participate in weekly virtual accompanying courses as well as use other interactive live formats to deepen your knowledge.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General or subject-specific higher education entrance qualification

Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions:

- completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in
- successful passing of the Master Craftsperson’s examination
- successful completion of a course as a state-certified Technician or state-certified Business Economist

Tuition fees

More information regarding tuition fees

At the IU you pay EUR 0 because your practice partner pays your tuition fees.