Consumer Psychology and Market Research

Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Marketing, Market Research, Product Research, Psychological Negotiation Management, Consumer Research

Annotation

- Applications for the 4-semester degree course variant in the winter semester.
- Applications for the 3-semester degree course variant in the summer semester.

Admission modus

Local admission restriction

More information regarding admission requirements

Admission requirements

For the 3-semester course variant:
University degree with 210 credit points (ECTS) and focus on Psychology, Economics or Business Psychology, completed with a grade of at least "good'

For the 4-semester course variant:
University degree with 180 credit points (ECTS) and focus on Psychology, Economics or Business Psychology, completed with a grade of at least "good".

Furthermore, sound knowledge of the English language is required. If German is not the native language of the applicant, adequate knowledge of the German language must be proven.